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Shay Pauley / AI & technical product

From a complex problem.
To a working product.

I’m Shay Pauley, a builder connecting business analysis, product thinking, and hands-on development. I translate customer needs into workflows, interfaces, and AI-enabled products.

Explore UnruffledAI ↓LinkedIn ↗Download resume ↓
10years across product marketing,
digital strategy and analytics
10K+employees supported by
enterprise product adoption
35%increase in
client revenue
Product leadershipLed a team through product milestones, aligning priorities, requirements, and delivery.
01The throughline
“I turn customer signals into clear product decisions, then connect the story, experience, and delivery.”

My background spans product marketing, enterprise technology adoption, digital strategy, analytics, and hands-on AI product development. I can move from customer discovery and positioning to requirements, prototypes, delivery, and adoption.

I’m targeting roles where customer understanding, commercial thinking, and technical fluency meet: AI Solutions, Technical Product Management, Product Ownership, and Business Analysis.

02Selected work

Evidence across the full
product value chain.

01
Enterprise product adoption

Modernized communication for 10,000+ employees

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Mapped current-state workflows across seven stakeholder groups and translated pain points into business and technical requirements, an executive-ready business case, and an adoption plan for enterprise SaaS modernization.

  • Workflow mapping
  • Requirements
  • Business case
  • Product adoption
7stakeholder groups aligned from workflow mapping to adoption plan
02
AI technical product

Built UnruffledAI from concept to product

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Translated personalized wellness into a working Django product, with AI prediction, AstrologyAPI integration, a personalized interpretation engine, dashboards, reports, and ongoing privacy and reliability improvements.

  • Product roadmap
  • Figma
  • Power BI
  • Python
  • AWS EC2
Product leadershipLed a team through product milestones, aligning priorities, requirements, and delivery.
03
Front-end product

Designed and shipped Stellar Paths end to end

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Built a complete astrology-based career guidance web experience from concept to launch, owning the product idea, user flow, visual design, responsive layout, and every line of front-end code.

  • HTML
  • CSS
  • JavaScript
  • UX design
  • Responsive
End to enddesigned, coded, and shipped solo
04
Technical infrastructure

Rebuilt an open-source asset management platform

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Rebuilt the Snipe-IT asset management platform in PHP with a MySQL backend, configured the database and runtime environment, and containerized the application and database in Docker for reproducible deployment.

  • PHP
  • MySQL
  • Docker
  • Deployment
  • Documentation
PHP + MySQLcontainerized with Docker for reproducible deployment
05
Product marketing

Connected customer discovery to measurable growth

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Turned customer and client insights into positioning, branding, SEO, product education, merchandising, and sales-enablement materials that strengthened product conversations and commercial performance.

  • Customer discovery
  • Positioning
  • Sales enablement
  • Analytics
35%increase in client revenue
06
E-commerce product prototype

Designed the SweetGains shopping journey

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Developed a high-protein confection concept into a structured product experience, defining positioning, pricing, messaging, and the end-to-end shopping journey with Figma wireframes, a React TikTok Shop demonstration, and Adobe imagery.

  • Figma
  • React
  • TikTok Shop
  • Adobe
  • E-commerce
0 to 1concept through interactive prototype
07
Paid media and creator strategy

Orchestrated the PYUR skincare campaign

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Coordinated paid social and influencer activation to support customer acquisition and brand visibility, balancing channel investment, creator strategy, customer-facing messaging, and campaign execution.

  • Paid social
  • Influencer strategy
  • Campaign budget
  • Acquisition
$10K$8K paid social + $2K influencer activation
03Product toolkit

Strategy, storytelling,
systems, and signals.

01

Product and customer

  • Product discovery
  • Product lifecycle
  • Requirements gathering
  • Prioritization
  • Roadmap planning
  • Customer journeys
  • Product adoption
  • Stakeholder management
  • Agile delivery
  • Jira
  • Asana
02

Product marketing and digital

  • Positioning
  • Go-to-market strategy
  • Messaging
  • Customer insights
  • Sales enablement
  • Campaign optimization
  • SEO
  • Sprinklr
  • Khoros
  • Google Analytics
03

Technical and analytics

  • Figma
  • React
  • SQL
  • Power BI
  • Python
  • JavaScript
  • PHP
  • HTML
  • CSS
  • MySQL
  • Django
  • PostgreSQL
  • REST APIs
  • TensorFlow
  • LLM & AI use cases
  • AWS EC2
  • Docker
  • GitHub Actions
  • GitHub Copilot
  • Claude
  • Excel
  • AWS Certified Cloud Practitioner
04How I work

A product creates value
when people choose to use it.

01

Discover

Customer interviews, pain-point analysis, workflow mapping, and requirements

02

Position

Product messaging, value propositions, go-to-market strategy, and sales enablement

03

Build

Roadmaps, prototypes, data flows, AI use cases, and technical delivery

04

Adopt

Stakeholder alignment, enablement, measurement, feedback, and iteration

Reusable framework

The Product-to-Adoption Blueprint

A practical solution story connecting the customer problem, insight, product experience, measurable value, and adoption plan. It keeps customer needs, business goals, and technical execution aligned.

Problem→Insight→Experience→Value→Adoption
Let’s make the value clear.

Ready to turn complex requirements
into intelligent products people love to use?

Let’s talk ↗
Shay Pauley · Atlanta, GA
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